A.L.I.C.E. Pricing

Simple tiers built for creators, teams, and studios

A.L.I.C.E. is designed to scale with you — from simple single-camera recording to full multi-camera studio workflows. Each tier unlocks additional capability while keeping the core recording experience consistent and easy to use.

You can start small and upgrade at any time as your production needs grow.

White Rabbit — Basic

Free

Perfect for new creators, students, and simple recording needs.

White Rabbit gives you the core A.L.I.C.E. environment so you can learn the workflow and shoot clean, reliable video.

Includes today

  • 1 active camera slot

  • Single-stream recording

  • Integrated teleprompter in Recorder

  • Basic script tools (scene/line/actor parsing)

  • Local session storage and session list

  • Basic camera and audio device selection

  • Standard video export from recorded clips

  • Basic auto take labeling

Coming soon for White Rabbit

  • Access to community tutorials and “How to” guides

  • Ongoing UI polish and helper tips inside the app

Best for

Learning A.L.I.C.E., self-tapes, basic tutorials, and simple on-camera content.

Cheshire — Advanced

$9.99/mo* early access pricing

Designed for creators and small teams who need more flexibility and control.

Cheshire expands A.L.I.C.E. into real multi-camera workflows while keeping setup fast and repeatable.

Includes today

  • Everything in White Rabbit

  • Up to 3 active camera slots

  • Multi-stream session recording across those slots

  • Per-slot pop-out monitoring windows

  • Teleprompter pop-out mirroring Recorder

  • Social framing overlay + rotated “social” monitor pop-outs

  • “Save as Social (9×16)” export option for individual clips

  • Enhanced device mapping and slot naming in Settings

  • Audio input selection in Recorder

  • Early Access tier pricing (locked while subscription stays active)

Planned / coming enhancements

  • Smarter auto take labeling and smarter session organization

  • Scene-based metadata export for editors

  • Timecode capture and tagging stored with clips and sessions

  • Editor-friendly export bundles (clips + timecode + notes)

  • Optional cloud sync for non-media metadata (scripts, notes, settings)

Best for

Multi-angle creators, podcasters, educators, indie filmmakers, and small teams who want serious tools without a full studio rig.

Mad Hatter — Pro

$19.99/mo* early access pricing

Built for studios, agencies, and professional production environments.

Mad Hatter is the “all in” tier for advanced multi-camera capture today and the full A.L.I.C.E. ecosystem as it grows.

Includes today

  • Everything in Cheshire

  • Up to 6 active camera slots

  • Full multi-stream recording engine across all slots

  • Extended recording limits and higher-resolution presets

  • More flexible overlay usage and monitoring layouts

  • Priority access to new features during Early Access

Planned / coming enhancements

  • Advanced AI metadata tagging and AI-assisted search

  • Node Box and Studio Box hardware ecosystem support

  • Director-mode tools for live multi-camera supervision

  • Studio-level export formats + NLE metadata exports (Premiere/Resolve/FCP-friendly)

  • API access and deeper network camera support

  • Multi-user collaboration and casting / remote-direction features

  • Advanced casting workflows and director modes are already in development for future A.L.I.C.E. releases.

Best for

Studios, agencies, production teams, and high-end creators who want to grow with the full A.L.I.C.E. platform over time.

*Early Access subscriptions lock in the monthly price for your chosen tier as long as you keep that subscription active. If you change tiers or restart after canceling, your new plan will use the then-current standard pricing (Early Access pricing does not carry over to new plans).

Which Tier Should You Choose?

White Rabbit (Free)

Start here if you’re testing A.L.I.C.E. or recording simple content.

Mad Hatter (Advanced)

Choose this if you need multi-camera recording or plan to use A.L.I.C.E. regularly.

Cheshire (Pro)

Choose this for studio workflows, multi-camera setups, and the complete A.L.I.C.E. ecosystem.

Join Early Access

Get early builds, product updates, and exclusive launch pricing by joining the A.L.I.C.E. Early Access program.